Ron Griswell

Ron Griswell

Ron Griswell is a North Carolina-bred outdoor and adventure enthusiast, model, and environmentalist. He is also an advocate for Historical Black Colleges and Universities (HBCUs). As the Founder and Director of HBCUs Outside where he is bridging the collegiate adventure gap, diversifying the outdoor industry, and building a framework for healthier lifestyles for black students.

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Outdoor & Adventure Enthusiast, Model, Environmentalist

Why I love Eir

"I love the minimalism of Eir's packaging and sustainability ethos. Also, prioritizing clean and natural ingredients is a must for me, where possible. Whether I'm out running, hiking, or paddling, I can truly see myself making the Rolling Liniment a forever traveling companion to combat the soreness from my adventurous activities and for an unmatched therapeutic relaxation on the trail."

Friends of Eir

At Eir NYC, we value many different ways to be active. So we've gathered some friends who embody an adventurous spirit and have a strong love for mother nature.


Get a glimpse into the lives of these incredible athletes, wanderers, creatives, and unstoppable go-getters. We hope they inspire you to get out there and do your thing, whether that’s hiking, skiing, dancing, surfing, or anything in between!