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Our story

Eir NYC Female Surfer

Eir NYC was born among the Montauk surf community as a better, greener alternative to drugstore wellness. What initially began as a passion project searching for all-natural remedies soon grew into a communal appreciation of functional skincare products. Taking that initial concept and moving it beyond its roots, Eir NYC quickly grew past the shores of Montauk to reach a wider audience of like-minded active people. Today, Eir NYC continues to create thoughtfully made, small-batch skincare products without compromise.

Our brand

Skincare for active bodies & mindful spirits

Eir was named for the Norse goddess of healing. In pagan times, Eir was invoked in healing rituals using a white flower known as an Eirflower. Carrying forth that tradition of healing rooted in the natural world, we turn to mother earth for answers.

For centuries, the earth has provided us with bountiful resources and strong remedies for healing. At Eir, we believe that natural ingredients and treatments remain the best solutions to fulfill the body’s needs. Our values are reflected in the simplicity of our formulas, designed so you get only the good stuff and nothing extra.

Eir NYC Surf Natural Skincare Products

We believe in

A community of adventure, respect, harmony, and brave spiritedness.

A wellness derived from mother nature’s best – herbs, essential oils, and natural ingredients that soothe muscles, heal skin, and protect from the elements.

A potential that every person possesses, expressed in a manner true to themselves.

A lifestyle where being active is a core need akin to food, water, and sleep.

Our Chief Eir-head

Eir NYC Stacy Haase

Stacy Haase joined Eir NYC in its very early days, immediately drawn to its emphasis on natural remedies. A long-time believer in green and alternative medicines, and a later student of green medicine, Stacy understood that solutions that came from nature often had better results and fewer side effects.

An avid kitesurfer, skier, hiker, biker, and all-around nature junkie, Stacy was attracted to Eir’s emphasis on the environment and outdoor lifestyles. Recognizing the need for our products in her own skincare routine, she knew that Eir would appeal to a much broader audience outside the surf community. Stacy now leads the Eir team as we continue to bring highly effective wellness solutions to active bodies.

Learn about our philosophy

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