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Our Story


About Us

We harness the power of earthly ingredients to create effective, therapeutic formulas. Clean, chemical-free, and named for the Norse goddess of healing, the result is universal skincare that protects and restores. We designed our formulas with the adventurous spirit in mind, no matter if you’re braving the elements or battling the whims of everyday life.

We stay motivated by those who use Eir to solve what they once thought was impossible – like the busy-bees who use our Rolling Liniment Heat Rub to help ward off muscle aches, or the outdoor junkies who depend on Surf Mud Pro for their demanding days in the sun. Whatever lifestyle you lead, Eir empowers you to put your best foot forward.

Striving for sustainability, we choose natural ingredients that are potent and clean; we believe that luxury skincare should never compromise the ecosystems that made our nourishing ingredients possible.

Eir was born amongst the Montauk surf community as a better, greener alternative to drugstore wellness. What initially began as a passion project for natural remedies soon grew into a communal appreciation of functional skincare products: Surf Mud, an artisanal reef-safe sunscreen, became one of our first word-of-mouth favorites along the Long Island coasts. No longer a best-kept secret, Eir is now sold at exclusive boutiques, premium department stores, and surf shops in select countries worldwide.


Our Mission

Creating clean products that have minimal impact on the environment is a core mission at Eir. We are constantly striving to implement the most sustainable practices possible when creating the cleanest products available.

Sustainability is another core mission at Eir, and we are committed to leaving a minimal carbon footprint on the Earth. All of our ingredients are biodegradable, cruelty-free and paraben-free, and our packaging is entirely recyclable whenever possible.


Medicinal herbs and therapeutic grade essential oils are carefully selected and infused in our products to help speed recovery from injuries, provide deep relief for over-stressed muscles, and promote healing from the inside out.

Natural Ingredients

The products are made with simple, 100% natural, chemical-free ingredients, making them perfect for anyone wanting healthy, clean skincare.

Holistic Luxury

Our ingredients and packaging are painstakingly selected with purity, luxury, and sustainability in mind. With Eir, you are not only treating your skin to the best possible care but making an investment that our earth desperately needs.

Everything Outdoors

Made with the outdoor enthusiast in mind, Eir products are especially beneficial for people who are on the go, outdoorsy, sporty, athletic, and yogis. Our outdoors product line includes sunblock, multi-purpose sanitizers, deodorants, liniments, oils for bug bites and herb-infused balms for healing sore muscles and restoring damaged skin.

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